The novel Coronavirus, or COVID-19, has become a devastating global crisis. Emerging in late December in Wuhan, it has infected over 81,000 people, with a death toll of almost 2,800. Singapore currently has the fifth-highest number of confirmed cases – at 93, as of February 27 – outside of mainland China. Coronavirus spreads through human-to-human contact, as well as contact...

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As digital marketers, knowing which channels to assign our budget to and how much to assign to each channel, is one of our biggest challenges.  You may have heard about remarketing and its effectiveness in increasing conversions, improving brand recall, reducing loss, and offering sophisticated audience targeting options.  There’s no denying that remarketing is effective,...

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Technical Search Engine Optimisation (technical SEO) is the process of a webmaster ensuring their website is technically compatible with search engine guidelines so that it can be properly indexed and ranked for relevant keywords and phrases. Technical SEO is not as time-consuming as other SEO tactics such as content, link building, and the ongoing optimisation...

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Landing pages are responsible for turning traffic into conversions, so they’re arguably the most important aspect of any digital campaign.  When a customer clicks through from one of your campaigns, your landing page is the first thing they see – and you only get one chance to make a first impression. As such, it is...

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Semantic search is a data technique where a search engine doesn’t just look at the keywords of a search query but determines the intent and contextual meaning of the words behind the search. Using semantic search, search engines can provide more meaningful search results as they evaluate and understand the search phrase to find the...

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Google’s featured snippets give quick answers to the questions people are searching for without having to click through to a website.  As searchers viewing featured snippets don’t have to click through to the website to see the content, it would be fair to assume that featured snippets would have a negative impact on generating traffic...

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Conversion rate optimisation (or CRO) incorporates a number of tools and strategies, all working towards the same goal: converting visitors into leads into prospects and customers. While there is a lot of information available online detailing ‘best practices’ for landing pages, what works for one, or even most, businesses won’t necessarily be effective for everyone....

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Generating traffic to your website and converting it into leads and sales is the main aim of any digital marketer. As such, the success of your campaign depends on the amount and quality of traffic it can get to your pages.  93% of all online experiences start with a search engine, so marketing on these...

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Your landing pages are one of the most important elements of any digital marketing campaign. Landing pages help businesses communicate their value proposition and drive conversions from the traffic generated by a campaign. There are a number of elements on a landing page that impact whether a visitor is likely to convert or not. Things...

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Big Data is has taken over digital marketing and the digital landscape as a whole. Currently: Over 2.5 quintillion bytes of data are created every single day By 2020, it’s estimated that 1.7 MB of data will be created every second for every person on earth This means that the data available for planning, designing and implementing a marketing...

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The concept of the Customer Journey was defined in the late 1990s, changing the entire approach to marketing.  The Customer Journey provided an ‘outside-in’ approach to marketing, where businesses focused on improving the customer’s experience with them by resolving any issue that arose and building an ongoing positive relationship with them. The Customer Journey approach...

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